This weekend it’s finally time for Berlin and Bread and Butter by Zalando, looking so much forward to it. There is going to be a lot of brands that are showing up their latest trends, ideals and products.
And as the scandinavian girl I am I’m extra excited to see what Rains are coming up with. I like the idea of wearing a rain coat as a fashion piece and look forward to see more about the styling and layering of different materials that Rains is going to show us this weekend at Bread & Butter By Zalando.
Rain is a Danish rainwear company with headquarters in Egaa, central denmark. Rains started by interpreting the classic rubber raincoat in a novel way. Today Rains is an international company and offers a full line of fashionable waterproof outerwear as well as bags and other accesories. For AW16 we can see that the concept of layers has been a big inspiration. In the north and maybe especially in sweden you see people wearing jackets over jackets and multiple layers primarly to keep warm in the cold winter weather. And one thing we know for sure is that scandinavians are known for being able to make the layering look simple and fashionable. The Ambition from rains is to create global awareness of this possibility. With the new Rains oversized jackets and the new color palette they mange to show that rainwear is not only a scandinavian necessity but it is needed across the world.